Trademark

Adidas filed a trademark infringement lawsuit in Australia’s Federal Court against White Fox Boutique, alleging the retailer’s four-stripe clothing design is deceptively similar to its iconic three-stripe mark. The case highlights why consistent trademark enforcement and thorough clearance searches are essential for every business.

TradeSun Inc. filed a trademark infringement lawsuit against OpenAI, alleging that OpenAI's use of 'Astra' for its GPT-6 model infringes TradeSun's federally registered trademark for its AI software platform. The case highlights the legal concept of reverse confusion and why businesses of all sizes must conduct thorough trademark searches before adopting a new brand name.

A federal judge denied Starbucks' motion to dismiss a union's trademark lawsuit, allowing Workers United to continue using the Starbucks name and a modified version of its iconic logo. The case raises critical questions about nominative fair use and the limits of trademark enforcement.

New Balance filed a trademark infringement lawsuit against Decathlon, alleging that the "K" logo on its Kiprun running shoes is virtually identical to New Balance's famous "N" mark. The case highlights key principles of trademark protection that every business owner should understand.

Buc-ee's filed a trademark lawsuit against a small Ohio mini mart over its beaver logo. The resulting public backlash highlights the importance of a measured trademark enforcement strategy for businesses of all sizes.

Taylor Swift faces a trademark lawsuit over her album name. Learn what reverse confusion means and why early trademark registration matters for every business owner.

Lululemon Athletica sued Costco for selling knockoff versions of its bestselling products under the Kirkland Signature brand. The case, which has largely settled, highlights the growing legal risks of 'dupe culture' and the importance of trade dress protection for businesses that rely on a distinctive product appearance.

The United States Court of Appeals for the Eleventh Circuit recently reversed a lower court's dismissal of a trademark and tortious interference lawsuit involving one of the most recognizable names in art history. In Frida Kahlo Corporation v. Romeo Pinedo, the court ruled on April 17, 2026, that the case could proceed in a Florida federal court, finding that the defendants' alleged conduct, specifically sending threatening cease-and-desist letters into Florida, was sufficien

On March 24, 2026, a federal jury in Texas delivered a unanimous verdict against Impossible Foods Inc., finding the plant-based meat company willfully and maliciously infringed two registered trademarks owned by endurance athlete and entrepreneur Joel Runyon. The jury awarded Runyon and his company, Impossible LLC, a total of $3.25 million in damages, consisting of $1.5 million in compensatory damages and $1.75 million in punitive damages. The case offers a striking illustrat

On April 17, 2026, the U.S. Court of Appeals for the Eleventh Circuit reversed the dismissal of a trademark lawsuit between the Frida Kahlo Corporation and members of the iconic artist's family. The case centers on who controls the commercial rights to Frida Kahlo's name, image, and brand, and it carries important lessons for business owners who license intellectual property or rely on celebrity and artist branding as part of their business strategy. The Dispute Over Kahlo's

The National Collegiate Athletic Association recently filed a federal trademark infringement lawsuit against DraftKings, accusing the sports betting giant of using "March Madness" and other trademarked terms to promote its wagering products without authorization. The NCAA, which holds registered trademarks for phrases like "March Madness," "Final Four," "Elite Eight," and "Sweet Sixteen," filed the suit in an Indiana federal court seeking to stop DraftKings from associating t

Mondelez International, the parent company behind Oreo, Chips Ahoy!, and Ritz, has filed a federal trademark infringement lawsuit against discount grocery chain Aldi, alleging that Aldi's store-brand products copy the distinctive packaging and trade dress of eight major Mondelez snack brands. The case, filed in the U.S. District Court for the Northern District of Illinois, has drawn attention from brands and retailers alike as it highlights the growing legal risks of the "cop

If you have spent any time on social media lately, you have probably come across the term "dupe." Short for duplicate, a dupe is a product that closely mimics the look and feel of a more expensive brand, often at a fraction of the price. From skincare packaging that mirrors high-end labels to athletic wear that looks nearly identical to premium brands, dupe culture has exploded into a multi-billion dollar trend. But for business owners who have invested in building a distinct

Not sure which trademark class applies to your business? Trademark classes determine how your brand is protected and which products or services your registration covers. Learn what trademark classes are, why they matter, and how to choose the right one for your brand.