Trademark

Mondelez International, the parent company behind Oreo, Chips Ahoy!, and Ritz, has filed a federal trademark infringement lawsuit against discount grocery chain Aldi, alleging that Aldi's store-brand products copy the distinctive packaging and trade dress of eight major Mondelez snack brands. The case, filed in the U.S. District Court for the Northern District of Illinois, has drawn attention from brands and retailers alike as it highlights the growing legal risks of the "cop

If you have spent any time on social media lately, you have probably come across the term "dupe." Short for duplicate, a dupe is a product that closely mimics the look and feel of a more expensive brand, often at a fraction of the price. From skincare packaging that mirrors high-end labels to athletic wear that looks nearly identical to premium brands, dupe culture has exploded into a multi-billion dollar trend. But for business owners who have invested in building a distinct

Not sure which trademark class applies to your business? Trademark classes determine how your brand is protected and which products or services your registration covers. Learn what trademark classes are, why they matter, and how to choose the right one for your brand.